Lucie Florio is a multidisciplinary creative and art director with a focus on fashion, beauty, and skincare. Known for her sharp visual sensibility and strategic approach, she specializes in creative concepting and social content that resonates across platforms. Lucie brings brand narratives to life through elevated imagery and cohesive storytelling, collaborating seamlessly with photographers, stylists, producers, and set designers. Whether building a team from the ground up or working with client-preferred talent, she consistently delivers culturally attuned, visually compelling work that bridges artistry and strategy.

Scroll for examples of Lucie’s creative concepting and strategy.